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Journal of Hospitality & Tourism Research, Vol. 9, No. 1, 38-54 (1984)
DOI: 10.1177/109634808400900105

Environmental Scanning for the Hospitality Industry

Arie Reichel

Department of Management New York University

John F. Preble

Department of Business Administration University of Delaware

Constant changes in the U.S. Hospitality and Tourism industries require organizations to pursue an ongoing process of gathering information about trends in their respective en vironments. These changes call not only for systematic assessment of the environment but also require a high degree of human innovativeness.

Key Words: Environmental Scanning • Environmental Analysis


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