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Testing the Determinants of Computerized Reservation System Users’ Intention to Use Via a Structural Equation Model

Oklahoma State University, haeyoung.lee{at}okstate.edu

Woo Gon Kim

Oklahoma State University, woody.kim{at}okstate.edu

Yong-Ki Lee

Sejong University, yongki2{at}sejong.ac.kr

This study examines the relationship between users’ personal perceptions and beliefs of the proposed system and their normal day-to-day usage in the context of the travel industry’s computerized reservation systems (CRSs). Using a technology acceptance model as a theoretical background, the influences of three dimensions of fit (i.e., task fit, career fit, and organization fit) on CRS users’ daily routine usage are further explored. Results suggested that proposed users’ usage intentions are motivated by their various evaluations of the given system. Diverse system features and functions should thus be experienced and emphasized in advance according to each organization’s unique business situation. Such experience with the proposed CRS enables users to develop more favorable perceptions and beliefs of the given system, leading consequently to a higher level of day-to-day usage.

Key Words: computer reservation system • technology usage intention • task fit • career fit • organization fit

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