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Journal of Hospitality & Tourism Research, Vol. 28, No. 4, 391-407 (2004)
DOI: 10.1177/1096348004270105

Proponents or Opponents of Casino Gaming: A Qualitative Choice Model Approach

Sunny Ham

University of Kentucky

Desmond O. Brown

University of Kentucky

SooCheong (Shawn) Jang

Kansas State University

This study pursues who the proponents and opponents of casino gaming are, focusing on the currently debated introduction of land-based casinos in Kentucky. A survey was conducted with 600 randomly sampled residents. Qualitative Choice Models were considered to identify the factors that contributed to residents’ support for or opposition to casino gaming. A Logistic Regression (Logit) model was chosen and education, employment status, and religion were found significant in the model. The fact that more respondents opposed the legalization of the proposed land-based casino gaming leaves the debate wide open to continued discussion.

Key Words: casino gaming • proponents • opponents • Qualitative Choice Models • Logitic Regression (Logit)


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