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Retention Tactics for Seasonal Employers: An Exploratory Study of U.S.-Based Restaurants

Cornell University

Edward A. Merritt

California State Polytechnic University, Pomona

Andrew Gladstein

Weill Cornell Medical College

Research and current practice in many organizational settings suggest that high retention ratios result from positive work environments. For the majority of organizations with seasonal business, however, the employee retention issue is more complex. This exploratory study qualitatively examines various practices as identified by interviews with U.S.-based restaurant general managers that require a substantial number of seasonal employees. The objective was to formulate an organizing framework of approaches and to compare the various attributes with potential outcomes. The results allow us to identify several commonly used practices. These approaches can be categorized as follows: recruiting, orientation and training, separation management, and relationship maintenance and enhancement. Cost and application potential vary by category, and efficacy appears dependent on segment and situational variables.

Key Words: seasonal employment • retention • turnover • human resources • productivity

Journal of Hospitality & Tourism Research, Vol. 28, No. 2, 230-241 (2004)
DOI: 10.1177/1096348004263104


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