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The Collective Impacts of a Bundle of Travel Determinants on Repeat Visitation

Siam University

Hailin Qu

Oklahoma State University

Jerrold K. Leong

Oklahoma State University

This study aims to assess collective impacts of a bundle of travel determinants, which include destination image, travel satisfaction, travel motivation, and travel inhibitors, on repeat visitation to a travel destination such as a country, a city, and/or a tourist attraction. The target population of the study was the international tourists who were in departure at the Bangkok International Airport to 13 inbound markets. The result indicated that the bundle of travel determinants on repeat visitation was composed of social and environmental problems; good value food and accommodation; novelty seeking; good value of food, shopping, and a variety of things to do; and travel barrier. The finding shows that travel satisfaction dimensions do not have any impact on the likelihood of revisiting when being considered simultaneously with other travel determinants. The notion that satisfaction affects customers' future buying behaviors is not empirically confirmed in this study.

Key Words: destination image • travel satisfaction • travel motivation • travel inhibitors • likelihood of revisiting • Thailand

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