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Benchmarking: Comparing Discounted Business Rates among Lodging Companies

Kansas State University, bogerc{at}ksu.edu

Liping A. Cai

Purdue University

Li-Chun Lin

Kansas State University

Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.

Key Words: yield management • rate • lodging • benchmarking

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				C. A. Boger Jr., J. Abbott, L.-C. Lin, and A. Heinemann Rate Integrity in Convention Cities Journal of Hospitality & Tourism Research, February 1, 2000; 24(1): 20 - 35. [Abstract] [PDF]