This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Cho, W. Articles by Olsen, M. D. Search for Related Content Social Bookmarking                   What's this?

A Case Study Approach To Understanding the Impact of Information Technology On Competitive Advantage in the Lodging Industry

University of Kentucky

Michael D. Olsen

Virginia Polytechnic Institute and State University

The lodging industry, along with most parts of the service sector, is making significant capital investment in information technology to improve the quality and efficiency of its business processes for the purpose of gaining competitive advantage. This study investi gates the impact of information technology on competitive advantage in the lodging indus try. This research uses a case study methodology to measure competitive advantage from information technology. The results indicate that the overall strategy of the lodging firm in fluences the impact of information technology on competitive advantage. More specifi cally, the asset holding and managing companies achieve a different type and level of com petitive advantage through information technology as compared to franchising lodging firms.

Key Words: information technology • competitive advantage • strategic impact • lodg ing • case study.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?