Journal of Hospitality & Tourism Research

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Titz, K.
Right arrow Articles by Andrus, D. M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Hospitality & Tourism Research, Vol. 22, No. 2, 129-141 (1998)
DOI: 10.1177/109634809802200202
© 1998 ICHRIE

Hedonic Scales Used in a Logit Model To Explore Casino Game Choice

Karl Titz

University of Houston

Judy L. Miller

Kansas State University

David M. Andrus

Kansas State University

This study examined the relationship between hedonic factors and casino game choice. The hedonic factors examined were emotion, sensation seeking and impulsivity, absorbing ex periences, and analytical characteristics. The constructs were measured using the Mehra bian and Russell Pleasure, Arousal, and Dominance Scale; the Zuckerman Sensation Seek ing and Impulsivity Scale; the Swanson Absorbing Experience Scale; and an analytical scale developed by the researchers. The data were factor analyzed and the resulting four- factor model was used in subsequent logistic regression to identify a game choice model for mechanical game players and table game players. Table game players are more deeply in volved and tend to be more aware of the intricacies of the games than mechanical game players. Table game players are not as impulsive and tend to be more controlled than me chanical game players.

Key Words: hedonic consumption • sensation seeking • absorbing experiences • gam ing • casino marketing.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
 Journal of Travel ResearchHome page
M.-H. Cho and S. Jang
Information Value Structure for Vacation Travel
Journal of Travel Research, August 1, 2008; 47(1): 72 - 83.
[Abstract] [PDF]

Home page
 Journal of Hospitality & Tourism ResearchHome page
A. F. Lucas and K. P. Brewer
Managing the Slot Operations of a Hotel Casino in the Las Vegas Locals' Market
Journal of Hospitality & Tourism Research, August 1, 2001; 25(3): 289 - 301.
[Abstract] [PDF]