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Hospitality and Tourism: a Rhetorical Analysis and Conceptual Framework for Identifying Industry Meanings

The University of Massachusetts at Amherst

Hospitality and tourism are certainly two of the most widely used words in the fields of ho tels, restaurants, travel, and related areas. They are used independently or in combination with other words, such as hospitality industry or tourism industry. As prevalent as these words are in conversations and in literature, they are used broadly, loosely, interchange ably, and erroneously. This article performs a rhetorical analysis of these words and offers a conceptual framework to more closely study each word's intent and purpose. Industries and disciplines define themselves by a shared language, which makes it imperative that key vocabulary is used properly and judiciously to enhance the communicative abilities of the field.

Key Words: hospitality • tourism • rhetorical analysis • conceptual framework • etymol ogy • industry boundaries.

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