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A Comparison of the Response Rates, Re Turn Times, Return Methods and Costs for Surveys Faxed and Mailed in Clubs

Georgia State University

The study investigated the response rate for surveys utilizing fax technology and the standard mail system. The results of the study indicated that surveys sent and received through a fax machine to private club members had a higher response rate and were returned faster than those sent to private club members by the traditional postal system. This study indicated that private clubs should be able to use a fax machine to gather vital information and market research data using a short survey with repeat customers who were likely to have a fax machine and were within a local area phone number. The costs associated with mailing the surveys was 18.9% higher than faxing them.

Journal of Hospitality & Tourism Research, Vol. 21, No. 3, 81-91 (1998)
DOI: 10.1177/109634809802100306


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