This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Gustin, M. E. Articles by Weaver, P. A. Search for Related Content Social Bookmarking                   What's this?

Are Hotels Prepared for the Environmental Consumer?

Washington State University

Pamela A. Weaver

Virginia Polytechnic Institute and State University

The purpose of this study was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Consumer's intention was measured using an adapted version of Hines' model of environmental beha vior. Knowledge, attitudes and perceived self-efficacy were the variables used to predict consumers' intentions to purchase a night's stay in a hotel. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel.

Key Words: Key Words: environmental strate gies • consumers • knowledge • attitudes • perceived self-efficacy • and Hines' model

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?