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Journal of Hospitality & Tourism Research, Vol. 20, No. 1, 15-26 (1996)
DOI: 10.1177/109634809602000103

A Needs Analysis of an Expanding Hospitality Market—Asian Students

Patricia E. Diaz

Washington State University

Joann L. Krauss

Washington State University

A study of Asian hospitality students was undertaken to determine why they came for an American education, how they heard about the program, and what support services they needed. The study revealed that academic reputation of both the university and the program are important, as are academic facilities, course variety, and other variables. Services desired were tutors, scholarships, matched peer advisors, home newspapers, and helpful faculty advisors.

Key Words: Key words: Asian students • need analysis • international students.


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