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Understanding Planners' Use of Meeting Facility Information

Department of Recreation Management and Tourism Arizona State University

Wesley S. Roehl

Department of Tourism and Convention Administration University of Nevada, Las Vegas

Daniel R. Fesenmaier

Department of Leisure Studies University of Illinois

For convention centers and hotel meeting facilities to be successful in attracting meetings of businesses during the 1990s, they will need to understand how meeting planners make decisions. To better understand meeting planners' decision-making processes, this study used survey research to investigate how meeting planners use both internal and external sources of information as well as what their preferences are for receiving information about meeting facilities. Results indicated that personal sources of information, such as prior experience or the advice of others, dominate the decision-making process. Furthermore, planners prefer personalized marketing information to less personalized forms of communication. Given these inclinations, facility marketers must develop campaigns to generate positive word-of-mouth messages about their facilities in order to compete successfully.

Key Words: Key Words: meeting planners • decision making • facility marketing • information search.

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