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The Effect of Lodging Prices On Visitors' Demand: Everglades National Park

Bruce Wicks

University of Illinois at Urbana-Champaign

Muzaffer Uysal

Virginia Polytechnic Institute and State University

Sookon Kim

University of Illinois at Urbana-Champaign

Raising prices of lodging services in U. S. national parks has been suggested as a method of alleviating the problems associated with over-visitation; higher prices could also reconciliate external costs the uses of these lodging facilities cause. This article examines the hypothesis that raising lodging prices would ameliorate use/ preservation conflict by controlling demand for visitation and generating a fund for preservation. Price elasticity of demand was employed to estimate the effect of raising prices on controlling the demand and on generating the fund. With Ever glades National Park used as the case study, findings suggested that raising the prices would be ineffective in controlling demand for visitation, but that raising lodging prices would lead to generating a fund for preserving the park without diminishing concessionaires' previous revenues. It was suggested that the policy of raising lodging prices is most likely to be effective in the most famous national parks because of their remoteness and uniqueness.

Key Words: Key Words: lodging prices • price elasticity of demand • visitation • national parks • Everglades National Park.

Journal of Hospitality & Tourism Research, Vol. 17, No. 2, 51-61 (1994)
DOI: 10.1177/109634809401700206
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C.-F. Chiang and S. Jang
The Antecedents and Consequences of Psychological Empowerment: The Case of Taiwan's Hotel Companies
Journal of Hospitality & Tourism Research, February 1, 2008; 32(1): 40 - 61.
[Abstract] [PDF]