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The Unresearched Phenomenon of "Hotel Circuits"

University of California, Irvine

The significance of international circuit tourism has been neglected by hospitality researchers. Yet it has profound implications for the marketing strategies and development philosophies of international hotel groups whose expansion plans increasingly target multiple leisure locations in prime destination regions. This study presents an assessment of current initiatives taken by the hotel industry to parlay a single vacation into stays at two ormore hotels. An interpretation is proposed in terms of five categories of incentives. They range from implicit incentives, which sensitize the market to multihotel vacation planning, to explicit multihotel scenarios. Given the growing geographical density and overlap of hotel groups' coverage of leisure destinations, master-planning-and not just marketing-of hotel networks should become a new research priority.

Key Words: Key Words: multidestination tourism • international hotel industry • hotel circuits • regional expansions.

Journal of Hospitality & Tourism Research, Vol. 16, No. 3, 59-73 (1993)
DOI: 10.1177/109634809301600306


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