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Journal of Hospitality & Tourism Research
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Conducting a Statewide Club Membership Survey: Methodological Issues and Learning Opportunities

E. Alan Kluge

Hotel, Restaurant and Tourism Management Program Oregon State University

A presentation of the difficulties experienced and results obtained in conducting a region-wide survey to measure member satisfaction in the private club industry. Paperreviews the methodological issues and concerns of developing such a survey, industry response to participating in the survey, and learning opportunities afforded students involved in conducting the research.

Key Words: Key Words: Survey • Clubs, Customer Satisfaction.

Journal of Hospitality & Tourism Research, Vol. 13, No. 3, 93-101 (1989)
DOI: 10.1177/109634808901300309
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