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Journal of Hospitality & Tourism Research, Vol. 13, No. 2, 23-30 (1989)
DOI: 10.1177/109634808901300204

Mandatory Fast Food Labeling: Support By Twelfth Graders

Sandra Kapoor

Center for Hospitality Management California State Polytechnic University

Both operators and customers may benefit when fast food places voluntarily provide ingredient and nutrition information about their products. These were the findings when 560 twelfth graders completed a fast food questionnaire. The twelfth graders indicated they are in favorof mandatory fast food ingredient labeling, yet few were able to understand ingredient information presented in the form proposed in the current legislation and the form required on other packaged foods. They said they would be most likely to use the fast food product information about ingredients, calories, fat and cholesterol and their preferred method of receiving it was on fast food product containers.

Key Words: Key Words: Fast Food • Ingredient Labeling.


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