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Journal of Hospitality & Tourism Research, Vol. 12, No. 1, 57-66 (1988)
DOI: 10.1177/109634808801200105

The Incident as a Technique for Teaching Undergraduates in Hospitality Management and Food Administration

Phillip C. Wright

Hotel & Food Administration University of Guelph Ontario, Canada

The use of case incidents has been found to be an effective tool for teaching business concepts to senior hospitality students. With proper classroom manage ment, the case incident can be useful in two ways—as an introduction to a specific topic or theme and as a "real world" example to illustrate previously presented material.

Case incidents can be written in a variety of formats including narrative, dialogue, first and third person. This diversity and their brevity, makes them an ideal vehicle for developing the group work and presentation skills necessary for longer, more detailed case study analysis.

Key Words: KEY WORDS: Teaching Methodology • Case Incident • Experiential Learning • Group Work.


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