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Journal of Hospitality & Tourism Research, Vol. 11, No. 3, 43-58 (1987)
DOI: 10.1177/109634808701100305
© 1987 ICHRIE

Paying Attention : a Study of Attentional and Interpersonal Styles of Hotel and Restaurant Administration Students

David L. Whitney

Washington State University Seattle, Washington

Robin W. Pratt

Washington State University Seattle, Washington

Perception is selective due to the limited ability of humans to process information. Choices must be made whether to attend with a broad or narrow focus, and to focus externally or on internal thoughts. These choices determine performance in a variety of settings.

Sixty-one hotel and restaurant administration students took a self-report inventory measuring attentional and interpersonal style. Results indicate that they read and react to the environment better, court a busier world, present a more outgoing style, and take a more competitive approach to matters than other university students. They also differed from business and sales executives in a number of areas. These differences are discussed relative to instructor/curriculum presentations, industry recruiting, and career potential for HRA graduates. Key Words:

Key Words: Attentional Style • Attention • Concentration • Cognitive Style, Interpersonal Style


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